We tested over 10 different ad campaigns and identified the most effective ones. Here are some of the key strategies that yielded the greatest success:

• Geographic targeting: Identifying countries and regions with the greatest potential for attracting players. We pinpointed the most promising markets and focused our efforts on them.
• Creative testing: Continuously testing various ad creatives, including banners, videos, and text ads. This helped us understand which formats and bonuses were most appealing to our target audience.
• Audience analysis: Using analytics tools to conduct a detailed analysis of user behavior on the website. This allowed us to adjust advertising campaigns and improve their effectiveness.

Below are examples of the creatives we produce:

• Total advertising spend: $15,544
• Number of leads: 6,338
• Cost per lead: $2.40
• Requests for further communication: 700+

Below are several screenshots from the Facebook Ads Manager. On some accounts, we managed to set up uninterrupted advertising without any blocks, which allowed us to spend $5,000 or more, but it took some initial effort. We found ad sets that delivered good results.

Despite losing over 50 accounts due to blocks, the ad campaign was successful: over 700 leads, high conversion rates, and a lower cost per lead led to better results compared to previous campaigns.