Attract the target audience into the Telegram funnel for a trading signals project and ensure a stable lead cost in a high-risk vertical.
Primary traffic source: Meta advertising (Facebook / Instagram)

Acquire affordable leads and funnel them into the project’s Telegram ecosystem, where the main engagement and subsequent monetization take place.

Funnel
Ad → landing page → transition to Telegram channel → content engagement → transition to Telegram bot.

Ads Manager Results (for the period)

• Leads (those who visited the landing page and clicked the button to go to Telegram): 13,364
• Cost per lead: $0.58
• Spending: $7,754.72
• Reach: 889,027
• Impressions: 2,130,308
• Frequency: 2.40
• Traffic metrics: CPM: $3.64
• Link clicks: 57,765 → CPC: $0.13 → CTR: 2.71%
• Landing page views: 31,196 → Cost per LPV: $0.25

To evaluate not only clicks but also the quality of the conversion, we separately tracked how many people actually subscribed and reached the Telegram bot.
During this period, we gained 4,356 subscribers to the Telegram channel

• at a cost of $1.78 and 3,485 visits to the Telegram bot at a cost of $2.41.

Ratio:

• out of 13,364 leads, we gained 4,356 Telegram channel subscribers (33% subscription conversion rate)
• out of 4,356 subscribers, 3,485 reached the bot (80%)

Final business metrics (registrations, deposits, ROI) depend on the offer, the quality of the pre-engagement, the Telegram chat scripts, and how the traffic is monetized thereafter.
From a traffic acquisition perspective, the model has proven to be stable: low CPM, affordable leads, and strong conversion to subscriptions/bot interactions.
We continue to work on this project and scale the funnel: testing new creatives and angles, refining the Telegram funnel, and strengthening the warming-up stages to improve overall ROI.