[facebook & instagram & TrafficJunky]
301 subscribers
for $2,004, LTV growth through warming up
for $2,004, LTV growth through warming up
facebook & instagram
TASK
Key Approach:
- Launching ads for an OnlyFans trial link this lowers the barrier to entry, which is crucial for a cold audience.
- Creating ad creatives with eye-catching visuals that align with NSFW themes but comply with advertising policies.
- Welcome script in Direct: after subscribing, each user received a message from the model with a greeting, bonus content, and an invitation to chat.
- Active engagement by the model herself: she messaged subscribers, stimulated interest in paid subscriptions, and sent out newsletters with personalized offers.
- Part of the budget was allocated to testing hypotheses with paid links, but the main focus was on the trial.
Results
During a 2-week test period with a $524 Facebook ad budget, we achieved the following results:
Half of the budget was spent on attracting trial subscribers, and the other half on testing direct promotion of paid subscriptions. The model with a trial period and a “warm-up” period showed the best results.
During a 1-month test period with a budget of $1,480 on adult websites, we achieved the following results:
The entire budget was allocated to attracting users to trial subscriptions.
Overall results with a budget of $2,004:
- Profile visits: 3,808
- Trial subscribers: 92
- Cost per trial subscription: ~$5.70
- Paying subscribers at the time of testing: 9
- Paying subscribers after the “warm-up” period (2-6 weeks later): 22
- Average cost of a paid subscription (long-term): ~$23.8
Half of the budget was spent on attracting trial subscribers, and the other half on testing direct promotion of paid subscriptions. The model with a trial period and a “warm-up” period showed the best results.
During a 1-month test period with a budget of $1,480 on adult websites, we achieved the following results:
- Profile views: 9,522
- Trial subscribers: 184
- Cost per trial subscription: ~$8.00
- Paying subscribers at the time of the test: 16
- Paying subscribers after the “warm-up” period (2-6 weeks later): 54
- Average cost per paying subscription (long-term): ~$27.4
The entire budget was allocated to attracting users to trial subscriptions.
Overall results with a budget of $2,004:
- Profile visits: 13,330
- Trial subscribers: 276
- Cost per trial subscription: ~$7.2
- Paid subscribers at the time of the test: 25
- Paid subscribers after the warm-up period (2–6 weeks later): 76
- Average cost per paid subscription (long-term): ~$26.3
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