[facebook & instagram]
1,000+ clients
for monetization
via the Google Play Console
for monetization
via the Google Play Console
facebook & instagram
TASK
Attract Google Play Console account owners interested in passive income and convert them into customers of the monetization service.
Channels: Instagram, WhatsApp, landing page.
Channels: Instagram, WhatsApp, landing page.
Solution and Strategy
We focused on messenger marketing direct offers on Instagram and WhatsApp designed to quickly engage users in a conversation.
We also set up a landing page with a minimal form for collecting applications. We tested dozens of hypotheses and combinations to achieve the lowest possible CPL.
The creatives were minimalist, with an emphasis on key benefits. We also used a neural network to create first-person videos, which added trust and engagement.
We also set up a landing page with a minimal form for collecting applications. We tested dozens of hypotheses and combinations to achieve the lowest possible CPL.
The creatives were minimalist, with an emphasis on key benefits. We also used a neural network to create first-person videos, which added trust and engagement.
Results
Instagram + WhatsApp
Advertising budget: $18,615
Instagram and WhatsApp: $15,919
Website advertising: $2,696
Below is a screenshot from the advertising dashboard:
- 18,988 people initiated a conversation
- $0.83 – average cost per message
- 1,000+ customers
- 3,684 inquiries
- $0.73 per lead
- 100+ customers
Advertising budget: $18,615
Instagram and WhatsApp: $15,919
Website advertising: $2,696
Below is a screenshot from the advertising dashboard:
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