[facebook & instagram]
Acquired 776 subscribers
at $4.60 each
at $4.60 each
facebook & instagram
TASK
Promoting the model on the Fansly platform in the U.S. and European markets.
The goal is to attract as many new subscribers as possible, including paid subscribers, with a test budget of $400.
It was important to test the funnel:
The goal is to attract as many new subscribers as possible, including paid subscribers, with a test budget of $400.
It was important to test the funnel:
- Free subscription.
- Monetization through paid access.
Solution and Strategy
1. Audience Analysis:
The primary user group consists of men aged 25–55 who are interested in entertainment content.
2. Creative Development:
The following were created for the ad campaign:
Eye-catching visual materials: photos and videos aligned with Fansly’s theme.
Simple and compelling ad copy emphasizing the exclusivity of the content.
3. Testing approaches:
We tested two strategies: an open and a closed model profile. This revealed that a closed account generates more interest and drives subscriptions.
Using various ad formats to understand which ones deliver the best results.
4. Budget optimization:
The ads were optimized to maintain a low cost per click (CPC), which was only $0.04
The primary user group consists of men aged 25–55 who are interested in entertainment content.
2. Creative Development:
The following were created for the ad campaign:
Eye-catching visual materials: photos and videos aligned with Fansly’s theme.
Simple and compelling ad copy emphasizing the exclusivity of the content.
3. Testing approaches:
We tested two strategies: an open and a closed model profile. This revealed that a closed account generates more interest and drives subscriptions.
Using various ad formats to understand which ones deliver the best results.
4. Budget optimization:
The ads were optimized to maintain a low cost per click (CPC), which was only $0.04
Results
- Leads: 3,880
- Free subscriptions: 776
- Paid subscriptions: 84
- Cost per lead: $0.10
- Cost per paid subscription: $4.60
- CPC: $0.04
- Budget: $387
The client was satisfied with the results and returned for ongoing management two weeks after the test.
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