20,000 followers with an advertising budget of $115,000

[facebook & instagram]

facebook & instagram

TASK

Ensure a steady flow of new subscribers to a Telegram channel offering cryptocurrency education.
Cope with bans and restrictions imposed by Meta platforms (Facebook/Instagram).

Solution and Strategy

Tool Setup

Use a pre-prepared pool of accounts to warm up the audience and generate conversions of $250 or more.
Set up a pixel linked to all accounts and landing pages to track leads and optimize campaigns.

Creative Assets

Static banners highlighting benefits and results from previous students.
First-person videos created using AI to boost trust and engagement.

Testing and Hypotheses

Mini-landing pages were created for each country and each advertising approach, allowing us to quickly identify the most effective combinations.
Bypassing blocks and ensuring uninterrupted operation

Building a pool of advertising accounts - over 20 accounts were blocked, but thanks to backup accounts, continuous traffic and zero downtime were ensured.

Results

Total costs: $115,321
Leads generated: 32,747
Average cost per lead: ≈ $3.52 (Geographic regions vary, and prices differ accordingly)
Subscribers: over 20,000
Lead-to-Telegram-subscription conversion rate: 65–75%
Result: over 20,000 subscribers in the crypto channel during the ad campaign.
The average cost per subscriber was ≈ $4.5–6.5