[facebook & instagram]
Betting Telegram bot,
4,613 subscribers
and a $3,740 budget
4,613 subscribers
and a $3,740 budget
facebook & instagram
TASK
The client is a Telegram bot that provides sports betting predictions using an artificial intelligence algorithm refined over nine years. The algorithm delivers prediction accuracy of up to 85%, making it an attractive tool for sports betting enthusiasts and gamblers.
Main objective:
Main objective:
- Attract as many English-speaking subscribers from Europe to the Telegram bot as possible.
- Keep the cost per subscriber acquisition at $1 or less.
- Attract subscribers to both free subscriptions and paid offers.
Solution
and Strategy
and Strategy
Market and Competitor Analysis:
We conducted an analysis of the European betting market, identified the target audience’s preferences, and studied competitors’ strategies.
Target Audience Definition:
Gender: Men
Age: 25–40 years old
Interests: Sports, sports betting, gambling
Location: Europe
Language: English
Development of advertising copy:
“Join our free Telegram bot to receive daily predictions with up to 85% accuracy!”
“Join our Telegram bot to receive daily predictions with up to 85% accuracy!”
“Free subscription available until ...”
Creation of advertising materials:
Creatives were developed to align with the target audience’s interests,
emphasizing prediction accuracy and a limited-time offer.
Launching the advertising campaign:
Ads were placed on Facebook and Instagram
using the created creatives and targeting settings.
Monitoring and optimization:
Constant monitoring of campaign results, testing of various combinations,
and rapid optimization allowed us to maintain the effectiveness of the ads.
We conducted an analysis of the European betting market, identified the target audience’s preferences, and studied competitors’ strategies.
Target Audience Definition:
Gender: Men
Age: 25–40 years old
Interests: Sports, sports betting, gambling
Location: Europe
Language: English
Development of advertising copy:
“Join our free Telegram bot to receive daily predictions with up to 85% accuracy!”
“Join our Telegram bot to receive daily predictions with up to 85% accuracy!”
“Free subscription available until ...”
Creation of advertising materials:
Creatives were developed to align with the target audience’s interests,
emphasizing prediction accuracy and a limited-time offer.
Launching the advertising campaign:
Ads were placed on Facebook and Instagram
using the created creatives and targeting settings.
Monitoring and optimization:
Constant monitoring of campaign results, testing of various combinations,
and rapid optimization allowed us to maintain the effectiveness of the ads.
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