[facebook & instagram]
Betting app:
11,982 installations
with a budget
of $12,000+
11,982 installations
with a budget
of $12,000+
facebook & instagram
TASK
The client is a mobile app for sports betting and watching matches.
The main objective is to increase the number of app installs through targeted advertising (Facebook/Instagram), optimize the cost per lead and return on investment, while navigating the restrictions on betting ads.
The main objective is to increase the number of app installs through targeted advertising (Facebook/Instagram), optimize the cost per lead and return on investment, while navigating the restrictions on betting ads.
Solution and Strategy
We started with a test run: creatives promoting a free app and popular matches.
We boosted audience engagement by creating ads tailored to specific soccer events.
We conducted A/B testing of formats and audiences to identify the most cost-effective and high-converting combinations.
Moving forward, we accelerated scaling and reduced CPC by nearly half.
Below is an example of the creatives used:
We boosted audience engagement by creating ads tailored to specific soccer events.
We conducted A/B testing of formats and audiences to identify the most cost-effective and high-converting combinations.
Moving forward, we accelerated scaling and reduced CPC by nearly half.
Below is an example of the creatives used:
Results
Total advertising budget: $12,000+
Leads generated: 36,097
App installs: 11,982
Average cost per lead: $0.34
Average cost per install: $1.02
Conversion rate to install: 33.2%
Below is a screenshot from the advertising dashboard and report:
Leads generated: 36,097
App installs: 11,982
Average cost per lead: $0.34
Average cost per install: $1.02
Conversion rate to install: 33.2%
Below is a screenshot from the advertising dashboard and report:
Want to increase your customer traffic and get around restrictions?
Submit a request for a free consultation on your project, or message us directly on Telegram
By clicking “GET STARTED”, you agree
to our Privacy Policy
to our Privacy Policy
